Richard Jones

Office: Memphis
618 Oakleaf Office Lane, Suite 300
Memphis, Tennessee 38117
(901) 681-9920

Phone: (901) 681-9920
Fax: (901) 322-0294

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Schedule a 30 min call with me

Our Partners- Richard Jones

Rich's Team

Debbie Jones
Business Development
Direct: (901) 322-9110
Susan Shorter
Susan Shorter
Office Manager & Executive Assistant
Direct: (901) 322-0295

My goal is to help individuals and business owners to first define their financial goals, and then put in place strategies to help meet those goals. Ultimately, my primary concern is to help you achieve peace of mind around your financial hopes and dreams.

When clients come to me with an unexpected life event, I am well prepared to guide you through the resulting decision-making process. I would rather have a proactive conversation about the unexpected rather than a reactive one. After all, I am no stranger to life’s little surprises. When my wife, Debbie and I, were expectant parents, we received a not-so-little surprise of our own: triplets!

Raising and providing for (now four) children has been an education in and of itself. As blessed as I feel, it was an adjustment. I know the importance of being prepared. It’s a philosophy that aligns well with my work as a financial planning professional. When I go through the planning process with my clients, there is great personal satisfaction from knowing there is a plan. I can always sense the relief that washes over as we start to understand what it will take to help accomplish goals.

Building successful relationships with clients is at the core of my practice. Today, I focus my practice on serving the unique financial planning needs of business owners, professionals and retirees. Having a plan helps to assure clients that though they may not know what surprises are in store, we can help prepare for the unexpected.

Areas of Expertise:

  • Financial Planning
  • Investment Management
  • Qualified Retirement Plans
  • Retirement Income Strategies
  • Non-Qualified Retirement Plans
  • Employee Benefit Plans
  • Personal Protection Strategies
  • Business Succession Plans
  • Estate Planning


University of Memphis - Business


Financial Planning Association
Leadership and Volunteer at Highpoint Church

How Our Process Works

Our process is based on providing objective advice with a financial planning fee, which allows us to work alongside your current plan and make the necessary adjustments to help accomplish your goals.

In many plans, we find that there are gaps that exist due to a lack of continuity in relationships and advice from multiple areas. We will help you bridge those gaps with creative planning and solidify all areas of your plan.


We’ll meet to understand your full financial situation, develop your goals, and show you how to address them. We’ll gather information and review relevant facts so we can establish priorities and identify gaps.

Customized1 Planning

We’ll go over all the details of your customized plan, discuss your options, and make recommendations to put you on the right track to meeting your financial goals.


We’ll show you the steps, help you execute them, and work with your team of other advisors. We will break down the necessary steps in order of priority so that you can make progress without feeling overwhelmed.


We’ll meet at least once per year to review progress towards meeting your goals, and update your plan based on changing financial, family, or tax situations. We’re your trusted partner and long-term advisor.

1 The producer’s relationship with the client during post-plan delivery is as a registered representative and not as a fee-based financial planner.
2 The client is free to implement the plan recommendation with whomever he/she chooses.
3 Periodic reviews or updates require a new agreement and may be subject to additional fees.

Let's Look Forward

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Does it sound like Rich would be a good fit for you? Give him a call today.

More About Rich...

After earning a business degree from University of Memphis (then Memphis State), Rich took a corporate position, but soon recognized the need to exert his independence. Pursuing a career in financial services was a natural fit for Rich, who had an entrepreneurial bent even as a teen. It was his father, Hermon, a lifelong insurance agent who encouraged him to consider a career in financial services. In 1996, Rich finally took the leap. Within a year or two, convinced that he needed to take a more holistic approach to his clients’ financial affairs, Rich began studying for and achieved the CERTIFIED FINANCIAL PLANNER™ designation.

In 2010 Rich affiliated with Capital Financial Group. He is a founding member of Continuum Planning Partners, which is a division of Capital Financial Group.

Rich and his wife, Debbie, have 4 children, Olivia, Jackson, Ethan (triplets) and their youngest Charlie. Raising and providing for four children has been an education in and of itself. Rich knows the importance of being prepared. It’s a philosophy that aligns well with his work as a financial planning professional.

Rich juggles his practice with family time and a love of sports, particularly snow skiing, basketball and tennis.

Interested in working with Rich? Set up a time to talk and learn how he can help you build a plan to reach your financial goals.